Hirdetésfeladás dátuma
2025. március 25.
Munkavégzés helye
Budapest
Foglalkoztatás típusa
Teljes munkaidő
Nyelvek
Képzettségek
Senior PPC Expert
Senior PPC Expert
Join OTP Group’s Digital Growth Domain!
Are you a data-driven PPC expert looking for your next big challenge? We are scaling up our internal digital marketing agency—the center of excellence for digital sales and marketing across OTP Group.
As a Senior PPC Expert, you’ll play a crucial role in:
- shaping our digital marketing strategy,
- driving performance,
- mentoring a growing team.
This is a unique opportunity to work on large-scale campaigns, optimize the entire customer journey across paid and owned media, and help build something new.
What You’ll Do:
- Plan, execute, and optimize PPC campaigns (Google, Meta, LinkedIn, etc.).
- Take full ownership of upper and lower-funnel strategies to maximize conversion rates and efficiency.
- Leverage GA4 and Looker Studio and other measurement and martech tools to analyze campaign performance, create custom reports, and guide decision-making.
- Stay ahead of the curve in a cookie-less world, utilizing 1st-party data strategies, server-side tracking, and privacy-centric measurement solutions.
- Advocate for data-driven attribution models, ensuring optimal budget allocation.
- Work closely with our measurement team to fine-tune tracking and attribution via GTM (Google Tag Manager skills are welcome but not mandatory).
- Mentor and guide junior team members, sharing your expertise in PPC, automation, and data-driven marketing.
What We’re Looking For:
✔ 4+ years of hands-on PPC campaign management experience – setting up campaigns should be second nature to you.
✔ Deep understanding of PMAX campaigns (as much as possible so far).
✔ Proficiency in GA4 and a strong grasp of cookie-less tracking solutions.
✔ Strong Excel skills (VLOOKUP, pivot, XLOOKUP, CONCATENATE – bonus points if you’re comfortable with macros).
✔ Experience with Looker Studio, pulling data from multiple sources into insightful reports.
✔ Ability to see the bigger picture and shape the overall digital marketing ecosystem within the company.
✔ Excellent communication skills – you can convincingly argue for 1st-party data strategies and data-driven attribution models.
✔ A natural mentor – you enjoy sharing knowledge and supporting junior team members.
✔ Banking/TelCo industry experience is a plus but not required.
✔ Deep understanding of PMAX campaigns (as much as possible so far).
✔ Proficiency in GA4 and a strong grasp of cookie-less tracking solutions.
✔ Strong Excel skills (VLOOKUP, pivot, XLOOKUP, CONCATENATE – bonus points if you’re comfortable with macros).
✔ Experience with Looker Studio, pulling data from multiple sources into insightful reports.
✔ Ability to see the bigger picture and shape the overall digital marketing ecosystem within the company.
✔ Excellent communication skills – you can convincingly argue for 1st-party data strategies and data-driven attribution models.
✔ A natural mentor – you enjoy sharing knowledge and supporting junior team members.
✔ Banking/TelCo industry experience is a plus but not required.
What We Offer
- A growing team where you can make a real impact.
- Continuous learning – workshops, conferences, and training opportunities.
- Career progression – structured growth paths and exciting challenges.
- Stability & innovation – work within a well-established organization that embraces change.
- Competitive salary and benefits (pension fund, private health insurance, etc.).
- Flexible work-life balance – remote work available multiple days a week.
- A modern, friendly work environment in one of Hungary’s most innovative office complexes.
Interested? Let’s talk!
If you’re passionate about PPC, love data-driven decision-making, and want to help shape the future of digital marketing at OTP Group, we’d love to hear from you!